For a good in-class essay prompt, I ask if the Army ad, “There’s Something About a Soldier,� perpetuates stereotypes or breaks them. (It works even better if you can place it in the context of other ads, some more stereotypical and some less so.) People seem able to argue convincingly for both sides. Whatever happened to “be all you can be� as a slogan? It always seemed like a good motto for teaching in general. Here this woman is being all she can be, which apparently includes being a “good� (non-threatening) date and a help-mate to pilots on the flightline. As the start of a research topic, this ad can lead to statistics about women in the military today, and an analysis of America’s changing perceptions about gender roles.