seeing&writing3

2006 Super Bowl Ads + Chris Ballard's "How to Write a Catchy Beer Ad"

If you're working with Chris Ballard's, "How to Write a Catchy Beer Ad" in Chapter 4, Projecting Gender, or discussing t.v. ads in general, here's a useful resource.

AOL has created a "Best of 2006 Super Bowl" mini-site at: http://sports.aol.com/nfl/superbowlads. The video clips are viewable within your browser, and are organized by quarter. (You can also click on "See All Commercials" at the bottom of the page for a full list.) The interface is a little sluggish, but functional.

This strikes me as a great opportunity to apply and extend Ballard's discussion of beer ads to more recent examples.

Who won the Super Bowl Ad Contest?

At http://edge.org/3rd_culture/iacoboni06/iacoboni06_index.html:

This year, at the UCLA Ahmanson-Lovelace Brain Mapping Center, Marco Iacoboni and his group used functional magnetic resonance imaging (fMRI) to measure brain responses in a group of subjects while they were watching the Super Bowl ads.

Good Idea

These two interfaces are a bit more robust. Of the two, Google Video has the cleaner interface: iFilms: http://www.ifilm.com/superbowl?htv=12 Google Video: http://video.google.com/superbowl.html